What would you do if you were creating a newspaper that does not yet exist?
That was the question Mario Garcia posed to the president of El Tiempo as both were contemplating the newspaper’s most significant redesign to date.
It’s a good question, isn’t it?
Garcia, as most know, is a leader in the world of newspaper and magazine redesigns, with a golden touch for reviving not only a company’s newsprint product but for enhancing its online and mobile offerings to readers.
Last week, the 64-year-old industry guru spoke to publishers, executives and editorial worker bees from newspapers across Canada at the 2011 INK+BEYOND conference in Richmond, B.C. – and he did not disappoint.
During his 45-minute presentation, entitled Do Print Happily, Garcia touched on many issues facing newspapers today. He talked about the changing dynamics of readers’ habits in the age of smartphones and iPads, about the eternal nature of newsprint even with those changing dynamics, and about how newspapers the world over are adapting and surviving where many are stagnating and dying.